Keyword Research is the foundation of SEO. You can't get any benefit untill the searcher types what you are writings about. It does not how hard you're trying for this. While I am talking about this two things are tickking on my mind is Keyword Difficulty and Keyword Traffic. And if you want to go over ad campaign then CPC rate acts a very vital role to boost traffic.
Keyword Research Basics
What is Keyword Research?
Keyword research is the process of search engine optimization (SEO). Keyword research is the process where you research popular search terms people type into search engines. Like Google, Bing and include them technically in your content so that your content appears higher on a search engine results page (SERP).
Keyword Research Tool
There are lots of free Keywords Research Tool over Google. Basically, the Keyword Research Tool are two types. one is the free version and another is paid. Definitely Paid versions have more features to free keyword research tools.
How to Conduct this Research
How to do Keyword Research? While conducting keyword research some key factors must have to follow. Those are as follows;
- Keywords
- Keyword Difficulty
- Cost per Click (CPC)
- Organic Traffic
- Paid Traffic
- Targeted Country
- Domain Authority (DA)
- Page Authority (PA)
- Backlinks
- Low Competitive Sites
- Allintitle
- Keyword Golden Ratio (KGR)
Keyword Difficulty
Keyword difficulty is also known as keyword competition or SEO difficulty. This is an SEO metric that estimates how difficult it is to rank for a keyword on Google. The higher the keyword difficulty, the harder it is to rank on the 1st SERP due to the high competition of the ranking websites.
How to Find Low Keyword Difficulty Keywords
To find Keyword Difficulty Ahrefs, SEMRush, is the best solution for this. Along with that, you can use Google Chrome extensions. Like Ubersuggest, MOZ Pro, etc.
Cost per Click (CPC)
Cost-per-click (CPC) is the Paid Advertising Campaign costs for each click in a pay-per-click (PPC).
Organic Traffic
Paid Traffic
Low Competitive Sites
Keyword Golden Ratio (KGR)